Co-founder and Chairman

After graduating from Sydney University with a Bachelor of Economics, Andrew worked in investment banking for a number of years with both Bankers Trust and Elders Finance, before joining his family’s business of neck tie manufacturing. Over time A.Royale grew to become a successful wholesaler of Women’s, Men’s & Children’s accessories, as well as a broad range of Homeware products. Andrew has served on a number of public company boards, including FAI and HWW Ltd., as well as a wide variety of charitable and social enterprises. Aside from a period as Managing Director of eVentures, a News International/Softbank company, Andrew has always enjoyed the challenges and freedoms of being a self-employed businessman. Andrew enjoys sailing, skiing, and learning about what he can do better from his children.

John Pitman
Co-founder and CEO
Co-founder and Chairman
Graduating from Cambridge with a degree in Biological Anthropology, life took the first of many twists, and John spent the next six years with The Dow Chemical Company. After completing an MBA at IMD in Switzerland, the next twist landed him at Coca-Cola Amatil in Sydney, Australia, where he spent four years as Head of Commercial Planning. In 2000, he joined the Sydney based News Corporation- Softbank vehicle, “e-Ventures”, as Chief Operating Officer. John then took on the role of Managing Director at a privately owned accessories wholesale business, where he remained for 12 years. It was during this time that he and his business partner first conceived the concept of utilizing Point of Sale data to drive incremental growth in a wholesale business, and the krunchbox model was born. John is passionate about data visualization and collaboration. When he is not krunching data, John has an alter ego as a professional musician, and has been a Board Member of a number of prominent Australian Arts companies.