Fay has a long and successful history in business, both in retail and wholesale, and with a particular expertise in technology. However, it is her desire to understand her clients’ business needs and her passion for superior customer service that sets her apart and makes her such a popular figure amongst clients and colleagues alike. Her genuine interest in understanding and creating connections with people, coupled with her knowledge of how to leverage data effectively, makes her a potent force in Business Intelligence, working tirelessly in the best interests of her clients. Her constant smile is familiar to many in the industry, and anyone who works with Fay is familiar with her quirky, comical nature, which instils a breath of fresh air at sales conferences, business meetings and krunchbox team events.