Advisory Board

With over a 30 year career in retail, Lesya has worked for a number of global companies including Reitmans Canada, Walmart, Adidas and most recently Big W in various executive roles across operations, e-commerce, merchandising and buying and as President/Managing Director. Having seen the results of Krunchbox live through her own vendor partners, she is passionate about helping vendors and retailers alike drive GMROI and reduce working capital. Now running her own Canadian based consulting company, Lesya is thrilled to be partnering with Krunchbox.

John Pitman
Co-founder and CEO
Advisory Board
Graduating from Cambridge with a degree in Biological Anthropology, life took the first of many twists, and John spent the next six years with The Dow Chemical Company. After completing an MBA at IMD in Switzerland, the next twist landed him at Coca-Cola Amatil in Sydney, Australia, where he spent four years as Head of Commercial Planning. In 2000, he joined the Sydney based News Corporation- Softbank vehicle, “e-Ventures”, as Chief Operating Officer. John then took on the role of Managing Director at a privately owned accessories wholesale business, where he remained for 12 years. It was during this time that he and his business partner first conceived the concept of utilizing Point of Sale data to drive incremental growth in a wholesale business, and the krunchbox model was born. John is passionate about data visualization and collaboration. When he is not krunching data, John has an alter ego as a professional musician, and has been a Board Member of a number of prominent Australian Arts companies.